We were given an interesting task last week: blog our map and short explanation about Digital Visitor and Digital Resident.
The Digital Visitor and Resident map shows how user preferences and habits drive their use of technology and the Internet. These terms often thought of as a continuum, with two different ways to interact online at each end. This shows that there are different ways to interact online. People who are in Visitor mode have a clear goal or task and choose an online tool that fits their needs as they come up. For instance, using a mobile app to look up directions to a nearby cafe, finding the information online, and then going offline to finish the task. When online in Visitor mode, you won't leave much of a social footprint or be seen by other people.
People who are online in Resident mode want to connect with other people or be with them. For instance, posting on Facebook's wall, tweeting, blogging, or leaving comments on blogs. The web helps them show who they are and makes it easier for them to connect with others. In other words, some part of their lives is lived online. In resident mode, you will be online and visible, which is different from visitor mode. People often use a mix of Visitor and Resident modes when they're online, depending on what they're trying to do.
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